Media Planning and Buying

We are here to plan and place broadcast and cable television, radio, print, digital, and outdoor advertising for your campaign. The basis for all successful media campaigns are plans that are properly targeted to your audience demographically, geographically, quantitatively and qualitatively. We can utilize national, regional, and market specific demographic research and ratings to ensure each campaign will efficiently achieve maximum reach and frequency.

Spot Trafficking Management

We can coordinate the delivery of your ads to the necessary media vendors, as well as sending traffic instructions to ensure the correct spots are aired. It is important that the correct spots air when and where you want them to.

Competitive Monitoring and Tracking

For our political clients, we recognize the importance of knowing what your competitors are doing. We will monitor and track all spending by any candidate or third party group in your race. This information can include dollars spent, flight dates, projected GRP levels (gross rating points), and the content of your competitor's ads.

Spot and Station Reconciliation

At the conclusion of your campaign, it is important to ensure that your ads ran correctly and the dollars invoiced match the dollars paid to the media vendor. In addition to making sure any unspent dollars are refunded and returned to your account in a timely manner, we can provide you with a post-buy analysis highlighting the performance of your campaign.